Industry: Consumer Publishing, March 2003

 

Investment Type: Leveraged Build-up

 

Company Description: LifeStage Media Group (“LMG”) was formed in July 2003 to acquire, consolidate and operate regional publications focused on the interests and lifestyles of people 50 years of age and older. The publications, which are typically free, are generally distributed in racks located in high traffic retail locations such as supermarkets and pharmacies. Revenues are derived primarily from local advertising.

LMG, based in Los Angeles , California , completed its first transaction, acquiring Southern California Senior Life (“Senior Life” ). Senior Life is currently one of the country's most widely circulated monthly publications dedicated to the growing 50+ market. With independently verified circulation of 285,000, the publication reaches in excess of 800,000 readers each month throughout Southern California.

 

Transaction: Shamrock Capital Growth Fund provided and committed additional acquisition capital to consolidate the regional publications market targeted at people 50 years of age and older.

 

Status: LifeStage Media Group was sold in March 2006 after a three year holding period.

 

 
 
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Phone: (818) 845-4444
 

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