Industry: In-store Media, August 2001

Investment Type: Growth Equity

Company Description: PRN, based in San Francisco , California , is the largest in-store television network in the United Sates based on the number of consumers reached each month. PRN sells airtime on its proprietary network to national and local advertisers. PRN's programming and television advertising is delivered to consumers in the stores of mass merchant (WalMart), department store (Sears), consumer electronics (Best Buy, Circuit City ), warehouse club (Sam's, CostCo) and supermarket (Ralph's, Shop Rite) retailers.

Transaction: Shamrock Capital Growth Fund provided growth capital to accelerate expansion of the PRN network into new retailers and to provide additional offerings to new retailers.

Status: After a four year holding period, PRN was sold in September 2005 to Thomson Media.